This was an exciting week to be an intern at Phoenix. To start, we launched our University XP survey in order to collect our panel sample, as well as our convenience sample via social media. I started to look at some of the data that came in from our convenience sample, and I was very intrigued by the way that the results broke up based on the school and gender of the respondent. We are going to analyze the data from both samples early this week, and I am very intrigued by what we might discover.
I used the knowledge of Qualtrics that I gained from the University XP survey to program another survey for use at the Cynopsis Sports Business Summit which we attended on Thursday of last week. This survey was for attendees of the conference to log into to enter into a sweepstakes/competition. It was a little bit difficult to program at first, because we wanted it to be in a matching format, but that didn't seem to be possible. Ultimately we ended up using a multiple choice/drop down bar format, because it was the cleanest option.
On Thursday, I attended the Cynopsis Sports Business Summit in New York City with several of my co-workers. It was a great learning experience. I was able to observe my dad and other co-workers networking with the numerous other people and companies represented, as well as to hear a lot about how the sports business is run and can be developed. While I am not incredibly interested in going into the sports business, many of the lessons that I learned can be applied to nearly any business. My dad was a part of one of the panels at the summit, and it was a great experience to see him speak about Phoenix, market research, and the industry in general.
For lunch on the day of the summit I was invited to lunch with two of the owners and founders of Phoenix. It was a great experience to converse with these two great people, and I am so grateful to be interning at a company whose owners care so much about each of their employees, even a summer intern.
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